Companies like Target, Amazon, and Walmart will lead in blockchain technology as online marketplaces grow

The adoption of blockchain technology is becoming more essential as online marketplaces grow. Companies like Target and Walmart have invested in growing their third-party marketplaces as the pandemic has pushed more consumers to buy their products online. Amazon’s marketplace grew 60% in Q1 2021. As third-party markets grow, increased transparency and traceability have become essential. Blockchain will allow consumers to follow products from production to finished good, which will allow better authenticity and visibility.

As these marketplaces grow so will the need for better technology. These large retail giants will be the Gate-Keepers of their own blockchains. They will be able issue tokens and rake in huge fulfillment fees. As these marketplaces grow less goods will be produced by larger corporations as they allow more third-party sellers to fill the vacuum of demand.

As crypto currencies find their footing do not ignore the technologies behind them advancing in our everyday lives. I believe retail giants like Target Amazon Walmart Shopify will be the leaders in blockchain projects and will grow their bottom lines substantially in the coming decades. Feel free to email with questions/comments/collaboration stanjon1986@gmail.com